THE ART OF ADVERTISING
The History of Advertising in 60 Seconds
Advertising is as old as the human condition, but branded product placed ads did not show up until the 18th century when print advertising became the norm.
In the eighteen-hundredths, the first billboards and ad agencies began to set up shop. In 1891, companies like Kodak began selling their brand, not just their product. Then, in 1908, new companies like Ford state flashy publicity events and honing the art of looking cool.
The soap opera was born when soap companies discover the popularity of radio dramas among women when they do their house plan. The Bulova watches made the first television commercial that cost nine bucks.
And when psychologists got involved in the nineteen sixties, focus groups transform the industry into a calculated science, the tactics got a lot less predictable and the budgets got a lot bigger–entered the Internet, advertisers were eager to engage the growing network of more than five million users. By the year two thousand, ads were appearing alongside search results driven by consumer interests.
Now, advertising is just part of the conversation. For the first time in history, consumers are able to choose the ads they see based on their own taste, and brands are working with publishers to create content, it’s a whole new world.
Have a look and enjoy yourself!
In the eighteen-hundredths, the first billboards and ad agencies began to set up shop. In 1891, companies like Kodak began selling their brand, not just their product. Then, in 1908, new companies like Ford state flashy publicity events and honing the art of looking cool.
The soap opera was born when soap companies discover the popularity of radio dramas among women when they do their house plan. The Bulova watches made the first television commercial that cost nine bucks.
And when psychologists got involved in the nineteen sixties, focus groups transform the industry into a calculated science, the tactics got a lot less predictable and the budgets got a lot bigger–entered the Internet, advertisers were eager to engage the growing network of more than five million users. By the year two thousand, ads were appearing alongside search results driven by consumer interests.
Now, advertising is just part of the conversation. For the first time in history, consumers are able to choose the ads they see based on their own taste, and brands are working with publishers to create content, it’s a whole new world.
Have a look and enjoy yourself!
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