The art of advertising ( translation)

SUGGESTED TRANSLATION: 

1. Nowadays a lot of TV channels, magazines or websites couldn’t exist without advertising.
2. Advertisements try to convince us to buy items even though we don’t need them.
3. The first advertisements didn’t include pictures; they had long texts and they appeared published on the back page of the newspapers.
4. By the 1920s radio channels started to broadcast drama shows; the characters chatted /spoke /talked about the wonderful cleaning products they had bought. This is why those drama shows are known as “soap operas”
5. The first TV commercial appeared on TV / were broadcast in USA in 1941. The advertisements / commercials were dramatic, romantic or funny to / in order to appeal the audience’s emotions.
6.  Today, adverts appear automatically on our computer and phone screens. You can decide to see the ad or not. / Whether to see it or not.
7. A commercial / an ad on the Internet can be seen by millions of people all over the world faster and cheaper than a commercial / ad on television. 

Houses FIRST ESO

Sell, sell, sell

THE ART OF ADVERTISING 

The History of Advertising in 60 Seconds

Advertising is as old as the human condition, but branded product placed ads did not show up until the 18th century when print advertising became the norm.
In the eighteen-hundredths, the first billboards and ad agencies began to set up shop. In 1891, companies like Kodak began selling their brand, not just their product. Then, in 1908, new companies like Ford state flashy publicity events and honing the art of looking cool.
The soap opera was born when soap companies discover the popularity of radio dramas among women when they do their house plan. The Bulova watches made the first television commercial that cost nine bucks.
And when psychologists got involved in the nineteen sixties, focus groups transform the industry into a calculated science, the tactics got a lot less predictable and the budgets got a lot bigger–entered the Internet, advertisers were eager to engage the growing network of more than five million users. By the year two thousand, ads were appearing alongside search results driven by consumer interests.
Now, advertising is just part of the conversation. For the first time in history, consumers are able to choose the ads they see based on their own taste, and brands are working with publishers to create content, it’s a whole new world.

Have a look and enjoy yourself!

A CONSUMER'S WORLD - VOCABULARY

Advertising

Advertise, appeal, appear, broadcast, claim, convince, exaggerate, inform, promote, recommend

Shopping

Bargain, bid, purchase, refund (n, v)

Consume, consumer,

Browse, browser,

Select, selection,

Supply, supplier

Manufacture, manufacturer

What makes a good advert?

A good slogan

A catchy tune

Humour

Jingle

Adjectives that convey emotion

·         Beautiful ·         best ·         brilliant ·         epic ·         essential ·         excellent ·         fails ·         fantastic ·         free

·         gorgeous ·         great ·         horrific ·         horrifying ·         important ·         inspire ·         kickass ·         killer ·         know

·         lousy ·         mind-blowing ·         most ·         persuasive  ·         simple ·         success ·         ultimate ·         useful ·         valuable

Other useful words

approaches benefits case studies checklist examples

guidelines help KPIs learn measure

presentations reasons statistics things trends ways

https://econsultancy.com/blog/63267-30-powerful-adjectives-and-verbs-for-eye-catching-headlines/

Writing Guide Unit 1 ESO 4

Writing an informal e-mail

Write an email to a friend about a new activity that you have taken up. Describe the activity. What positive changes has it brought to your life?

Or write an email to a friend about a person that you have met. Describe the person. What positive changes has he / she brought to your life?

1. - Choose one of the following topics:

Community based projects

·           Helping elderly people

·           Cleaning up local environment

·           Suggesting alternative activities /facilities that may interest young  

At school

·           Organizing studying / working groups

·           Cleaning the classroom and the corridors

·           Helping in the library

In your life

·           Meeting a special person

·           Taking up a sport/ free time activity.

·           _________________________________

2. - Plan

      Write a first draft of your email following the steps.

Paragraph 1

·         Say hello to your friend

·         Tell your friend about the new activity / your new friend

Paragraph 2

·           What have you been doing?

·           What has happened as a result?

Paragraph 3

·           What did you use to think about your new activity?

·           How has your opinion changed?

·           What have you gained from your experience?

Paragraph 4

·           Explain why you have to stop writing now.

·           Say goodbye to your friend.

3. - Check your email.

            Language, spelling, grammar, structure, verbal tenses, informal…

4. - Write the final version of your email.